The most difficult elements of design

Understanding type can be one of the most difficult elements of design. There’s a lot of terminology and lingo that type designers (and designers, in general) use when talking about lettering. Sometimes it can be tough to decipher it all.

If you find yourself wondering what the difference between a hook and a counter are or you still aren’t sure how a serif and a slab are different, we have you covered with this typography cheat sheet.

It describes all of the different aspects of lettering, from terminology to components to type styles and methods of typographic manipulation so you will have a better grasp on how to understand and use typography in your design projects.

Are you ready to get started? We’ve got a great infographic to help you better understand the elements of typography.

In the case of digital design, there is a constant desire to see and create new styles. I’d liken it to the iPhone, for example. The style of the design is difficult to fault, yet we constantly crave a radical redesign at every year’s keynote event. The style might be different but often it’s very difficult to argue it is in fact better. The iPhone 6/7 might look different compared to the 5, but does it grip in your hand as well? Does it rest on the table flat? It’s a classic case of constant desire for change that does not always yield a better product. The same concept can be applied to digital design. We love seeing new things, experiencing new things, and design is no different.

Creatives are differentiating styles in order to maintain a unique selling point for services. Again, it’s not changing styles because they are better and help the user — it’s change as a byproduct of boredom, competition and the requirement to stand out.