Improve Usability and User Experience

We often speak about decluttering in the sense of physical stuff like closets or storage. But, we can also speak about decluttering designs too. Decluttering can help improve usability and the user experience on websites.

Here are four tips for decluttering you designs.

 

1. Shorten the Copy

Dating back to 1997, Nielsen Norman Group conducted a study to learn how users read on the web. I’m sure you know that they don’t read. Instead, most people scan the pages. Yet, there are plenty of websites filled with unnecessary words. Unfortunately, copy that is messy or indirect is common. You can clean up the content of a website by removing the amount of words on the screen.

Remove unnecessary words. Shorten run-on-sentences and remove redundant sentences, too. Always have one idea per paragraph. It’s a good form of writing and it’s better for those readers who scan. Finally, and this is true especially of long-form content, use the inverted pyramid structure. Start with the conclusion and add more detail as the content gets longer.

This is one of my favorite apps, Days. It’s an app for counting down days until an event. The app’s landing page has very little copy per section. The above screenshot is from a single section of the landing page. Notice the super short copy. It look good and reads even better.

 

2. Remove Visual Decoration

When it comes to visuals, sometimes we want to throw in an extra element just to make things pretty. We all want the design to look good. And although those intentions are good, the execution can become too much. That’s why I’m a big proponent of removing any decorations that are not necessary. The great thing about decorations is that they don’t hurt the user experience if you remove them.

I’d like to compare two websites. VConcept (above) and Born (below). VConcept has less content on the page but it’s much harder to digest. All of the decorations on the VConcept page get in the way. There is a triangular pattern background and a moving line background. The copy has three different styles – plain text copy, underline and gold underlined text.  Not to mention that the logo is in that paragraph as well. It’s just too much.