Monthly Archives: September 2016

The Best Web Designer Ideas

Hiring a web design can be an exciting process. When I talk about hiring a web design in this post, the advice can be applied in a variety of ways. First, it could mean hiring a single, usually freelance, designer for a job you need to be done. It could also refer to a web design agency.

Additionally, it could be advice for hiring a web designer for your own team. The advice is valuable for web designers who are looking to improve their portfolio. Now, let’s discuss five different but important things when trying to hire a web designer.

 

The work shows off responsive design

It’s still surprising how many times responsive designs don’t make it into a web designer portfolio. It’s hard to say if a designer is capable of delivering responsive design if it’s not there. It could be omitted by mistake or because they have never done it. You can’t tell if it’s not there. Now, this guide refers to a web designer.

The web is a flexible medium that works on the tiniest devices and their tiny screens to larger devices and their larger screens. It’s important for any website to have a good responsive design. At this point in time, there is no excuse in not at least including a screenshot of the responsive design as part of a project’s case study.

Great Icons Can Affect The User Experience

Interfaces are all about communication and getting things done. A website’s UI is a means to an end, and the designer’s job is to create an interface that helps the user reach that end quickly.

Icons are perfect for interfaces because they convey meaning without words. Users can learn how an interface works just by studying the visuals and interacting with the elements.

In this post I’ll cover a few different ways to use icons to improve the quality of UX on a website. There are no perfect uses but there are commonalities between great icons and an improved user experience.

 

Enhanced Navigation

Icons naturally help users navigate through a website based on visuals alone. The best icons are the ones that most people recognize so you always want to stick with these first.

Tim includes icons above each link label to distinguish between purpose and behavior. It’s one of the clearest methods for icon use because it’s easy to see and easy to understand.

Always remember to include text labels for links too. Pure icons for navigation rarely works, or at least it’s not the best case for usability.

Another really important icon is the three-bar menu icon. This is also called the hamburger menu and while many designers hate it, more people are slowly realizing what this symbol means.

The menu on Inc is another great example showing how icons tie into navigation.

Trends Web Design Ideas

All major trade & specialty magazines have built a web presence online. Many still release print editions but the Internet is a much cheaper medium to publish content.

The future of online blogging seems to be moving towards a magazine trend. But what does this mean? How do you differentiate between a blog and an online magazine?

In this post I’ll cover some basic design trends that have seeped into the blogging world and radically changed how we view online publications.

Ironically there aren’t many differences between a blog and an online magazine. The biggest factors are public opinion and the website’s overall design.

 

Featured Stories Widgets

Every magazine homepage should have some type of featured posts widget. This is the best way to set your blog apart from the rest and give it a professional look.

Each featured widget should include thumbnail images for the posts organized in a grid or carousel. This could be a large rotating carousel or a fixed grid with varying thumbnail sizes.

There are no wrong answers and the more creative you get the more unique your design will look.

The top-most article is meant to draw the most attention. It has the largest featured image and spans the whole page width. Three smaller articles are situated underneath with smaller square thumbnails.

Each variation follows a different grid and they all deviate from the normal page flow. This is a tame example but it’s a good one to demonstrate how featured stories can be organized.

Looking into the design space you’ll find Hongkiat which does brand itself as a blog. However the site uses a featured story widget to craft a magazine look on the homepage.

The widget spans the entirety of the screen and it uses a variety of post thumbnail sizes. Again we can see one super large story meant to draw the most amount of attention.

Then as you move from left to right you’ll find smaller and smaller thumbnail widgets. It’s also fully responsive so even mobile users can access this cool featured posts widget.

These designs are meant to showcase popular stories and to help garner attention to the most important posts.

Some featured story widgets use carousels to move between different stories. This is a decent strategy but not great.

Best Guide for Designers

Personal branding is the practice of people marketing themselves and their careers as brands. Being good at your craft is not enough these days, being unique and authentic will make the cut, but only if enough people know about you. As Michael Simmons writes, authenticity is key in the digital age. Having a strong personal brand and following can lead to enormous opportunities and recognition.

Personal branding is becoming one of the most important key factors in any industry. Skills and boring resumes are not guaranteeing you anything anymore. You have to really start developing your own brand and building a tribe, or in other words an audience that will help you getting jobs, supporting you, sharing your work and getting recognition.

In today’s article I’d like to share some personal branding guidelines I’ve been experimenting with in the last couple of years. The techniques and methods used led me to speaking engagements, interviews on Forbes and Fast Company, business growth and business leads, not to mention the connections and friendships I’ve made.

 

Why should you care about building a personal brand?

There are numerous of reasons why you should consider strengthening your personal brand. The thing is your personal brand exists anyway, it’s how people perceive you, your work and your actions. To make sure that your brand goes together along with your values and how you wish to be perceived is to manage it. Moreover, building a recognizable personal brand will help you with the following:

 

Vision

Develop a strong vision and make sure that you use it everywhere you go. Whether it’s to go to the moon or sail around the world, make sure it’s something big and bold, people remember these things. If you haven’t watched Simon Sinek TED talk “How great leaders inspire action” presenting “the golden circle” and “start with why” theory, make sure to check it out and come up with your own vision.

 

Who are you targeting?

Who is your message receiver, who are you talking to with your brand? The common mistake is everyone, we want to appeal to as many people as possible. The harsh truth is that if you try to please everyone, you’ll please no one. There is always someone who loves you for one thing and hates you for the other. Every person has an opinion, so you shouldn’t be concerned about appealing to everyone. Better think about your vision and long-term goals.

 

Use high quality images

No matter how great your website looks like and how many great stories you have to tell, people are visual creatures after all. Humans form opinions based on the first impression and images send more than needed information to make a strong impression and form an opinion about the brand.